Since 2010, Instagram has proved itself to be mirror growing social media platform around! It’s a user base of around 300 million and is actually why set to rise further. So why is this seemingly simple app growing so quickly? Well all this comes down to creativity really, buy instagram likes have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it are. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation comparable to this is the root cause of Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is a perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is employed daily, this creates a loyal and highly active member.
This option to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social network sites. With high usage, there will be increased interest in advertising towards the app. However, competition will be ripe and businesses can have to find creative approaches to out compete their rivals in the visual world of social film.
How can you use it for Marketing campaigns?
Of course, if you would like to to make use to advertise your company or even a product, then one must consider how. It is vital a visual platform consequently products are developing general to be able to market that services. But services aren’t impossible encourage on the app, finding exciting in order to bring one’s your service will catch the eye of the Instagram abuser.
Hashtags are often used on Instagram and finding in on trends or perhaps starting very is a sure method to engage an audience, in the similar method Twitter. However, one end up being careful to accommodate the hashtag to the visual content you provide, so is not really as simple as other apps that work with this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for just a mobile data, hungry demographic. Only new and fresh content will attract attention.
Finally, Instagram stories surely are a great solution to personally become liked by them your audience, lasting only 24 hours. Stories should be used to keep clients updated daily on company is and reveal behind the scenes content to create the user feel like they are part of the company.
Instagram can be used in order to almost anything, with an artless mind in addition a committed team, you produce quite the buzz around your brand!
With a young, educated audience while using app with their mobiles daily, one may only predict sustained growth and loyalty by reviewing the users. There will be increasing opportunity to use this app for business purposes along with the advice on this writer end up being get in while its hot! It will only grow so go deep into the market before it gets even more crowded.